A bottle of St George Terroir Gin 750 nobackground 2020 1000

St. George Terroir Gin

Terroir began with a hike and a fir tree. Master distiller Lance Winters created St. George Terroir Gin to evoke the magic of the forest. Wildcrafted Douglas fir and locally foraged California bay laurel form its signature, while coastal sage and wok-roasted coriander connote the hillside chaparral.

Formats: 750ml & 200ml
ABV: 45%
Availability: Widely available

One of the most distinctive gins made in America

- GQ

One of the best gins you’ll ever taste

- Forbes

Spectacularly evocative

- Food & Wine

An intense, woodsy aroma and a clean, crisp flavor… simply beautiful in a martini

- Washington Post

An expression of a forest that is so right on, it could make the bear on the label homesick

- 7x7

What John Muir would have carried in his flask

- Tasting Table

Delivers hints of pine and sage, giving a simple Gin and Tonic a new world of flavor

- Paste

Mix it in an ice-cold Martini with dry vermouth and you’ll never look back

- VinePair

Take your gin and tonic to the next level

- Insider

The Spirit

Forest-driven and earthy, Terroir is a profoundly aromatic gin with a real sense of place. Spirits are our form of self-expression, and Terroir expresses our love for the verdant landscapes of Northern California.

What’s in it?

We pick fresh Douglas fir tips by hand in Marin, where the trees grow wild in their natural habitat. California bay laurel is common in the hills around Oakland. Chris often picks up a truck full of branches on his way into work, where Jack pulls the leaves off one by one. We wok-roast the coriander we use in Terroir, which brings out an earthy aroma. Angelica and orris root balance the bright aromatics of lemon and Seville orange peel. Coastal sage, cinnamon, cardamom and fennel seed complete the picture, while juniper berries bring the botanicals together.

The Process

We use two different distilling techniques to bring out the exact qualities we seek in our botanicals. Careful pot distillation on our custom Arnold Holstein stills allows us to coax incredible flavor from most of our ingredients, but juniper berries and fresh California bay laurel need a lighter touch. We put those in a steam basket, so the vapors of the distilled spirit can gently extract their delicate aromatics.

The label, art directed by Lance, shows a California grizzly alongside Douglas fir with California’s Mt. Tam in the background. Now, about that cowbell...

The Experience

Terroir is a forest in your glass with ultra woodsy notes of Douglas fir, California bay laurel and a hint of citrus. Coastal sage and wok-roasted coriander suggest hillside thickets, while angelica root and cinnamon evoke the dusty smell of the trail.

Terroir is stunning on the rocks or in a Martini. It is also lovely in a Collins garnished with fennel, bay leaf, or whatever fresh herbs you have on hand. Its outdoorsy notes make for a perfect Bramble. When mixed with sweet vermouth and Bruto Americano (ala a Negroni) we call the drink an American Werewolf.

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